Advanced Marketing Research (Heftet)

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Innbinding: Heftet
Utgivelsesår: 1994
Antall sider: 416
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9781557865496
Omtale: Advanced Marketing Research
Advanced Marketing Research is a companion volume to Richard Bagozzia s Principles of Marketing Research . It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.

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