Advertising & IMC (Blandet mediaprodukt)

Principles and Practice Plus New MyMarketingLab with Pearson Etext -- Access Card Package

Forfatter:

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Innbinding: Blandet mediaprodukt
Utgivelsesår: 2012
Antall sider: 688
Forlag: Pearson Education (US)
Språk: Engelsk
ISBN/EAN: 9780132606318
Omtale Advertising & IMC
An accessible and well-written approach to advertising. Advertising tracks the changes in today's dynamic world of media and marketing communication-as well as the implications of these changes to traditional practice-and presents them to readers through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today's advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

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