Advertising and Democracy in the Mass Age 1991 (Heftet)


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Innbinding: Heftet
Utgivelsesår: 1991
Antall sider: 204
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781349216123
Kategori: Statsvitenskap og Sosiologi
Omtale: Advertising and Democracy in the Mass Age 1991
This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.

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