Advertising Confluence (Innbundet)

Transitioning Marketing Communications into Social Movements

Serie: International Marketing and Management Research 

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Innbinding: Innbundet
Utgivelsesår: 2014
Antall sider: 138
Forlag: Palgrave Macmillan
Språk: Engelsk
Serie: International Marketing and Management Research
ISBN/EAN: 9781137492241
Kategori: Markedsføring og Økonomi og ledelse
Omtale: Advertising Confluence
Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions from both the developed and emerging world.

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