Advertising in the Aging Society 2016 (Innbundet)

Understanding Representations, Practitioners, and Consumers in Japan



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Forfatter: og
Innbinding: Innbundet
Utgivelsesår: 2016
Antall sider: 178
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230293397
Omtale: Advertising in the Aging Society 2016
Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents an insight into advertising practitioners and consumers in Japan.

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