Advertising to Children 2014 (Heftet)

New Directions, New Media

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Innbinding: Heftet
Utgivelsesår: 2014
Antall sider: 276
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781349321704
Kategori: Markedsføring , Medie- og kommunikasjon og Psykologi
Omtale: Advertising to Children 2014
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

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