All Eyes East (Innbundet)

Lessons from the Front Lines of Marketing to China's Youth


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Innbinding: Innbundet
Utgivelsesår: 2012
Antall sider: 252
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230120624
Omtale: All Eyes East
All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world.

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