And Then There's This (Heftet)

How Stories Live and Die in Viral Culture

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Innbinding: Heftet
Utgivelsesår: 2010
Antall sider: 200
Forlag: Penguin Putnam Inc
Språk: Engelsk
ISBN/EAN: 9780143117612
Omtale: And Then There's This
Journalist and new media provocateur Bill Wasik journeys to the edge of a churning and rambunctious viral culture to illuminate how anyone with a computer can initiate a small ripple of a story that can turn into a tsunami. While exploring this fascinating landscape, Wasik (who organised the very first flash mob in 2003) conducts six experiments himself. A must-read for anyone interested in journalism, business, technology and how cultural information spreads, Wasik's tour is great, stimulating fun.

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