The "Great War" claimed nearly 40 million lives and set the stage for World War II, the Holocaust, and the Cold War. One hundred years later, historians are beginning to recognize how unnecessary it was. In Archduke Franz Ferdinand Lives!, acclaimed political psychologist Richard Ned Lebow examines the chain of events that led to war and what could reasonably have been done differently to avoid it. In this highly original and intellectually challenging book, he constructs plausible worlds, some better, some worse, that might have developed. He illustrates them with "what-if" biographies of politicians, scientists, religious leaders, artists, painters, and writers, sports figures, and celebrities, including scenarios where: there is no Israel; neither John Kennedy nor Barack Obama become president; Curt Flood, not Jackie Robinson, integrates baseball; Satchmo and many Black jazz musicians leave for Europe, where jazz blends with klezmer; nuclear research is internationalized and all major countries sign a treaty outlawing the development of atomic weapons; Britain and Germany are entrapped in a Cold War that threatens to go nuclear; and much more.