Architect's Essentials of Marketing (Heftet)

Serie: The Architect's Essentials of Professional Practice 

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Innbinding: Heftet
Utgivelsesår: 2004
Antall sider: 288
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
Serie: The Architect's Essentials of Professional Practice
ISBN/EAN: 9780471463641
Omtale: Architect's Essentials of Marketing
Easy access to crucial marketing information for design professionals Find the concise, practical business information you need right now in the Architect's Essentials of Professional Practice Series. These authoritative guides quickly make you an instant expert on the best business practices crucial for success in today's design and construction professions. Each portable, affordable, user-friendly volume gives you: Authoritative advice from leading national figures Flip-and-find access to critical business information Bulleted lists and callout boxes for quick reference Clear, insightful explanations of complex business topics For design firms that want to take control of their marketing plans and increase business, Architect's Essentials of Marketing is the single-source guide with all the answers. Through concise, step-by-step instructions, it illuminates all aspects of creating a winning marketing strategy and covers how to leverage a variety of marketing tools and resources. Valuable, real-world guidance from an industry-leading marketing professional addresses how to manage the business development cycle to acquire clients and build your business.
Packed with field-tested tips and techniques that can be implemented right away, Architect's Essentials of Marketing is an essential go-to guide for architects, landscape architects, urban designers, and interior designers.

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