This bestselling text has been extensively revised, reorganised and updated for the NEW AS Level Economics specifications that start teaching from September 2008. *New Edition suitable for ALL boards -- including IB and OCR covers the new content of the specifications and address the changes to the assessment format. * Motivates students and enhances the clarity of diagrams, figures, tables and charts with the engaging full colour design. * Supports the analysis of economic situations with the most recent statistics. * Embeds theory in real life examples with the latest economic theories and applied economics in every unit.