Bancassurance in Europe (Innbundet)

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Innbinding: Innbundet
Utgivelsesår: 1994
Antall sider: 174
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780333628140
Omtale Bancassurance in Europe
This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful.

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