Basic Marketing Research (Heftet)

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Innbinding: Heftet
Utgivelsesår: 2013
Antall sider: 676
Forlag: Pearson Education Limited
Språk: Engelsk
ISBN/EAN: 9781292020488
Omtale: Basic Marketing Research
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

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