Beans (Innbundet)

Four Principles for Running a Business in Good Times or Bad


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Forfatter: , og
Innbinding: Innbundet
Utgivelsesår: 2003
Antall sider: 176
Forlag: John Wiley & Sons Inc
Språk: Engelsk
ISBN/EAN: 9780787967642
Omtale Beans
Though fictionalized, this book is based on a true story of Monorail Espresso, a legend in its own time in Seattle. This coffee company prospered by intentionally staying small in the cut-throat coffee capital of the country. People are yearning to return to honest ways of doing business: before corporate dominance, inflated executive salaries, accounting trickery and outright greed became commonplace. This is the story of a pushcart David slaying the corporate Goliaths on a daily basis and it should appeal to all of those in business who are looking for a way forward by reminding us what is core to good business and a good life: honouring customers, trusting employees, passion around a product and turning an honest profit.

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