Beyond Hofstede 2009 (Heftet)

Culture Frameworks for Global Marketing and Management

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Innbinding: Heftet
Utgivelsesår: 2009
Antall sider: 320
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781349300471
Kategori: Markedsføring og Økonomi og ledelse
Omtale: Beyond Hofstede 2009
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.

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