Beyond Spin (Heftet)

The Power of Strategic Corporate Journalism

Serie: A Jossey Bass title 

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Forfatter: , og
Innbinding: Heftet
Utgivelsesår: 1999
Antall sider: 256
Forlag: John Wiley & Sons Inc
Språk: Engelsk
Serie: A Jossey Bass title
ISBN/EAN: 9780787945503
Kategori: Økonomi og ledelse og Medie- og kommunikasjon
Omtale: Beyond Spin
Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism - an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation. With practical guidelines and real-world examples from SGI, Microsoft, J.P. Morgan, and other corporations, Beyond Spin helps you equip your company with this powerful new standard of communication - one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, and fiercely competitive.

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