Beyond the Low Cost Business (Innbundet)

Rethinking the Business Model


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Innbinding: Innbundet
Utgivelsesår: 2013
Antall sider: 212
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781137277527
Omtale: Beyond the Low Cost Business
Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.

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