Big Social Mobile (Heftet)

How Digital Initiatives Can Reshape the Enterprise and Drive Business Results

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Innbinding: Heftet
Utgivelsesår: 2015
Antall sider: 240
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781349488957
Kategori: Markedsføring og Økonomi og ledelse
Omtale Big Social Mobile
Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.

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