Blunders in International Business (Heftet)


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Innbinding: Heftet
Utgivelsesår: 2006
Antall sider: 192
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9781405134927
Omtale Blunders in International Business
This new edition of "Blunders in International Business" is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. This book features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. It conserves its well-liked, concise format. It includes several well-known blunders from previous editions have been replaced in order to update the lessons learned.

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