Body of Truth (Innbundet)

Leveraging What Consumers Can't or Won't Say

Forfatter:

Legg i ønskeliste

Forfatter:
Innbinding: Innbundet
Utgivelsesår: 2003
Antall sider: 268
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9780471444398
Omtale: Body of Truth
In Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition and communication to help marketers tap into consumers' real needs and wants. Hill backs his argument with new technology such as biofeedback and facial coding to measure and record consumers' true sensory responses to products and advertisements, providing a framework for developing marketing initiatives that elicit the optimal emotional response.

Til toppen

Flere bøker av Dan Hill: