Brand Aesthetics (Innbundet)


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Innbinding: Innbundet
Utgivelsesår: 2012
Antall sider: 246
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230336735
Omtale: Brand Aesthetics
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.

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