Brand Asset Management (Heftet)

Driving Profitable Growth Through Your Brands

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Innbinding: Heftet
Utgivelsesår: 2002
Antall sider: 288
Forlag: John Wiley & Sons Inc
Språk: Engelsk
ISBN/EAN: 9780787963941
Omtale: Brand Asset Management
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

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