Brand Avatar (Innbundet)

Translating Virtual World Branding into Real World Success


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Innbinding: Innbundet
Utgivelsesår: 2009
Antall sider: 197
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230201798
Omtale: Brand Avatar
Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

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