Brand Champions (Innbundet)

How Superheroes Bring Brands to Life

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Innbinding: Innbundet
Utgivelsesår: 2011
Antall sider: 221
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230220324
Omtale: Brand Champions
A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.

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