Brand Manners (Innbundet)

How to Create the Self-confident Organisation to Live the Brand



Legg i ønskeliste

Forfatter: og
Innbinding: Innbundet
Utgivelsesår: 2001
Antall sider: 334
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9780471496069
Omtale: Brand Manners
How often has a company's handling of a customer's telephone call turned out to be a turn-off? How often has a customer query in the retail environment turned into a relationship-killer, rather than a loyalty-builder? No matter how good the work behind brand positioning and communication, a reputation can be ruined by one poor interaction with a customer. The challenge for any brand-focused company is to ensure that the whole organisation actually 'lives' the brand. New in paperback, Brand Manners is the runaway bestseller that demonstrates why a company needs, and how it can create, a branded service culture that consistently exceeds customer expectations. Drawing on a host of major case studies, Hamish Pringle and William Gordon show how any company can align its internal and external brand values to build a 'self-confident' organisation.

Til toppen

Flere bøker av Hamish Pringle og William Gordon: