Brand Romance (Innbundet)

Using the Power of High Design to Build a Lifelong Relationship with Your Audience



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Forfatter: og
Innbinding: Innbundet
Utgivelsesår: 2013
Antall sider: 246
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781137369000
Kategori: Markedsføring og Økonomi og ledelse
Omtale: Brand Romance
For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.

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