Brand Storming (Innbundet)

Managing Brands in the Era of Complexity

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Forfatter: og
Innbinding: Innbundet
Utgivelsesår: 2008
Antall sider: 233
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230222434
Omtale: Brand Storming
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.

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