Branded! (Innbundet)

How Retailers Engage Consumers with Social Media and Mobility

Serie: Wiley and SAS Business Series 



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Forfatter: og
Innbinding: Innbundet
Utgivelsesår: 2010
Antall sider: 288
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
Serie: Wiley and SAS Business Series
ISBN/EAN: 9780470768679
Omtale: Branded!
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's,, JCPenney, Pizza Hut and Best Buy are featured. Branded!: * Provides a clear review of social media as well as the rapid changes in the development and use of mobility. * Demonstrates why retailers cannot 'wait and see', and must move rapidly * Shows how each company's social media and mobility initiatives are based on the individual personality of the company. * Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data

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