Branding@the Digital Age (Innbundet)


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Forfatter: , og
Innbinding: Innbundet
Utgivelsesår: 2001
Antall sider: 194
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780333947692
Kategori: Data og Økonomi og ledelse
Omtale Branding@the Digital Age
Brands no longer exist solely in the realm of the physical. The advent of the Internet and other new digital technologies means that companies be they start ups or traditional bricks and mortar companies must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world's largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding.

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