Brands That Rock (Innbundet)

What Business Leaders Can Learn from the World of Rock and Roll

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Forfatter: og
Innbinding: Innbundet
Utgivelsesår: 2003
Antall sider: 256
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9780471455172
Omtale: Brands That Rock
Roger Blackwell and Kristina Stephan, co-authors of "Customers Rule!" and "From Mind to Market", present a look at how marketers can increase brand awareness, customer loyalty, and profits by employing the strategies of the world's most successful bands, such as the Rolling Stones and Elton John. They show that the philosophy behind their success is rooted in the fact that the entertainment industry seeks to create fans, not customers - diehards whose loyalty remains even as the image of the product changes.

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