Brandstorm (Innbundet)

Surviving and Thriving in the New Consumer-Led Marketplace



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Forfatter: og
Innbinding: Innbundet
Utgivelsesår: 2012
Antall sider: 256
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230341685
Omtale Brandstorm
From Marie Antoinette to Lady Gaga, Brandstorm takes a piercing look at the dangers of runaway brand proliferation, and what managers and marketers can do to ensure that brands continue to enhance the consumer experience rather than dilute it. Includes the success secrets of Ralph Lauren, Justin Bieber, and Revlon.

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