Bringing New Technology to Market (Innbundet)


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Forfatter: , og
Innbinding: Innbundet
Utgivelsesår: 2002
Antall sider: 367
Forlag: Pearson Education (US)
Språk: Engelsk
ISBN/EAN: 9780130933737
Kategori: Markedsføring og Data
Omtale: Bringing New Technology to Market
For undergraduate/graduate courses in Entrepreneurship, Technology Commercialization, Technology Start-ups, and Management of Technology. This text presents a comprehensive look at the issues related to the commercialization of intellectual property, and contains three major themes that infuse all of the concepts presented: value creation, speed, and entrepreneurship. It enables students to understand different business models and processes, and teaches them how to successfully recognize opportunity and commercialize the intellectual property they develop. The book focuses on management, marketing, product development, and operations strategies that work in a high-tech environment.

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