Building Brand Authenticity (Innbundet)

7 Habits of Iconic Brands

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Innbinding: Innbundet
Utgivelsesår: 2009
Antall sider: 233
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230580312
Omtale: Building Brand Authenticity
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

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