Building Brand Value the Playboy Way (Innbundet)

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Innbinding: Innbundet
Utgivelsesår: 2009
Antall sider: 208
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780230577893
Omtale: Building Brand Value the Playboy Way
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

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