Building the Brand-Driven Business (Innbundet)

Operationalize Your Brand to Drive Profitable Growth



Legg i ønskeliste

Forfatter: og
Innbinding: Innbundet
Utgivelsesår: 2002
Antall sider: 320
Forlag: John Wiley & Sons Inc
Språk: Engelsk
ISBN/EAN: 9780787962555
Omtale Building the Brand-Driven Business
In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.

Til toppen

Flere bøker av Scott M. Davis og Michael Dunn: