Building the Brand-driven Business (Innbundet)

Operationalize Your Brand to Drive Profitable Growth

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Forfatter: og
Innbinding: Innbundet
Utgivelsesår: 2002
Antall sider: 320
Forlag: John Wiley & Sons Inc
Språk: Engelsk
ISBN/EAN: 9780787962555
Omtale: Building the Brand-driven Business
In "Building the Brand-Driven Business", authors Scott M. Davis and Michael Dunn - two of the nation's foremost experts on brands - map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.

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