Business-Driven Research and Development (Innbundet)

Managing Knowledge to Create Wealth

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Innbinding: Innbundet
Utgivelsesår: 1999
Antall sider: 215
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9780333776506
Omtale: Business-Driven Research and Development
Aiming to demonstrate how science and technology can be managed in order to meet well-defined business directives, the author argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. He examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.

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