It is argued that, without neglecting efficiency or profits, human well-being should be the first priority of every business. Business Ethics in Action defends the need to orient business to people. Drawing on the author's extensive experience in teaching business ethics at one of Europe's leading business schools, this textbook overcomes common approaches in which business ethics is presented exclusively as a tool for solving ethical dilemmas by applying principled theories. Business Ethics focuses on both principles and virtues, although emphasizing virtues as the key for human flourishing. Through illustrative case studies and interesting pedagogy, this book will be accessible and practical, aiding students in applying the foundations and principles of business ethics to real world situations.