Business to Business Marketing Management (Heftet)

A Global Perspective

Forfatter:

og

Forfatter: og
Innbinding: Heftet
Utgivelsesår: 2004
Antall sider: 404
Forlag: Bloomsbury Publishing PLC
Språk: Engelsk
ISBN/EAN: 9781844800018
Omtale Business to Business Marketing Management
This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organisations, companies,

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