Campaign Communication and Political Marketing (Innbundet)


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Innbinding: Innbundet
Utgivelsesår: 2011
Antall sider: 288
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9781444332346
Omtale: Campaign Communication and Political Marketing
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. * Offers comparative analyses of campaigns from country to country * Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more * Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy * Analyses the impact of digital media and 24/7 news cycle on campaign conduct

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