Can We Do That?! (Heftet)

Outrageous PR Stunts That Work - And Why Your Company Needs Them

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Forfatter:
Innbinding: Heftet
Utgivelsesår: 2007
Antall sider: 212
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9780470043929
Omtale: Can We Do That?!
This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time-explaining why some work and others don't. This is a funny, insightful guide to winning the PR game.

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