Candidate-Centered Campaigns (Innbundet)

Political Messages, Winning Personalities, and Personal Appeals


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Innbinding: Innbundet
Utgivelsesår: 2014
Antall sider: 204
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781137398604
Omtale Candidate-Centered Campaigns
The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.

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