Cases in Marketing Management (Heftet)

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Innbinding: Heftet
Utgivelsesår: 1995
Antall sider: 288
Forlag: Pearson Education Limited
Språk: Engelsk
ISBN/EAN: 9780273616948
Omtale: Cases in Marketing Management
The structure and content of this book of marketing cases means that it will fit all introductory marketing courses and complement any of the standard principles textbooks. The case book covers a wide range of themes and industry sectors and includes short cases as well as longer, more complex ones. The text contains 22 case studies in total.

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