Cellular Marketing (Heftet)

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Forfatter:
Innbinding: Heftet
Utgivelsesår: 1998
Antall sider: 184
Forlag: John Wiley & Sons Inc
Språk: Engelsk
ISBN/EAN: 9780471297796
Omtale Cellular Marketing
A complete guide to marketing cellular devices and services
Cellular Marketing is an all-encompassing guide to cellular sales. From product and pricing to strategy, marketing, and analysis, this book offers comprehensive guidance to help you improve your cellular product's outlook. The discussion compares the device sales to service sales, and includes an analysis of sales channels that includes direct and retail sales planning, support, lead generation, and campaigns. You'll learn how to develop a robust marketing strategy and comprehensive pricing structure while adopting useful metrics and putting measurement systems in place from the beginning.

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