Channel Management (Heftet)

Marketing 04.07

Serie: Express Exec 


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Innbinding: Heftet
Utgivelsesår: 2001
Antall sider: 120
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9781841121956
Kategori: Markedsføring
Omtale Channel Management
Fast track route to effective channel management

Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation

Examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers

Includes a glossary of key concepts and a comprehensive resources guide

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation

02 Enterprise

03 Strategy

04 Marketing

05 Finance

06 Operations and Technology

07 Organizations

08 Leading

09 People

10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

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