China Goes West (Innbundet)

Everything You Need to Know About Chinese Companies Going Global

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Innbinding: Innbundet
Utgivelsesår: 2014
Antall sider: 190
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781137293923
Omtale China Goes West
Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.

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