By understanding how the brain works, coaches can tailor their coaching practice to be in alignment with a client's way of thinking and behaving. This book uses brain-based methods to enhance the coach-client relationship more effectively. It presents tools and methodologies that can be employed by anyone, with or without coaching experience. Its highly practical approach allows professional coaches to begin using the book right away in their client work. Suitable for business and executive leadership coaches as well as personal coaches looking for practical information on how to achieve maximum success with their individual clients. Rock was featured in a Business Week article covering his courses on Brain Based Coaching.