Competitive Dynamics in the Mobile Phone Industry (Innbundet)

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Innbinding: Innbundet
Utgivelsesår: 2013
Antall sider: 157
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781137373694
Omtale: Competitive Dynamics in the Mobile Phone Industry
This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.

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