Competitive Identity (Heftet)

The New Brand Management for Nations, Cities and Regions


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Innbinding: Heftet
Utgivelsesår: 2014
Antall sider: 147
Forlag: Palgrave Macmillan
Språk: Engelsk
ISBN/EAN: 9781349352432
Kategori: Markedsføring og Økonomi og ledelse
Omtale Competitive Identity
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

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