Competitive Strategy For Dummies (Heftet)


Legg i ønskeliste

Innbinding: Heftet
Utgivelsesår: 2009
Antall sider: 392
Forlag: John Wiley and Sons Ltd
Språk: Engelsk
ISBN/EAN: 9780470779309
Omtale Competitive Strategy For Dummies
Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business.
This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage.
Chapters include:
What Competitive Strategy actually isThe foundations of strategy and the five forces of competitionAssessing the competition and strategic management in actionDeveloping a competitive strategyLooking to the future and mergers and acquisitions

Til toppen

Flere bøker av Richard Pettinger: